When the WORST Happens!
Well, what is the WORST that can happen? I mean really?!
For lawyers, it can be that you are deeply embarrassed in front of your colleagues. I have way too many stories where I have deeply embarrassed myself, oh so many.
Finances that came crashing down . . . that was my worst too.
Yet, I had the opportunity this week to see a new absolute worst!
I did a launch this week and nothing, and I mean NOTHING worked despite huge best efforts.
Through my Be the BEST Divorce lawyer programs, I have been building this community of like-minded divorce lawyers. That is, other divorce lawyers that want to do great work, have great clients, make a great living, all the while being ethical and honoring the people we serve.
We all know the family law industry is broken and that brokenness impacts families in a huge way.
So, I decided to do a quick little 5-day complimentary program on Facebook to attract more of those like-minded divorce lawyers. PLUS, I love serving my community and students. I feel as if I can impact and help our suffering industry a lot more if I am able to run my programs rather than continue to do the one-on-one divorce lawyer-type work that I have been doing for more than 25 years.
My Big Ass fat promise was that I would roll out the B.E.S,T. Method, the 5 Proven Strategies for having lawyers create multiple 6-figure law practices in 2022 (doing all of it without gouging their clients and also being ethical).
Yeah, and then Facebook, Facebook that I invested a shit ton of money on blocked me from participating in the community I created . . . my new leads were not given a confirmation email, then my automated emails did not go out to everyone, the leads were tremendously expensive (more than 10x more money than expected). The problems went on and on. I mean NOTHING worked. My email campaign Guru who runs launches all the time for people said he has NEVER seen anything like it. I have invested a ton to create new customers and I have zero, and I mean zero engagement. I can’t post in my own Facebook group for a number of weeks!
Why?! Facebook won’t tell me. (I have a hunch though . . .it happened to do with my cheeky C-Word article from last week!).
So, yes, that happened. In the digital business world, that is considered a pretty big disaster! I and my entire team have put a ton of work into preparing for these 5-days of training. I have invited my current students and others. I have invested resources and time and energy and yet, I can’t even post in my own group or community!
Now, in the past, this would have caused me to flip out. I mean flip out totally!
I admit I did stick my head under the covers for an extra hour yesterday am pouting, well, just a little . . .
Then I gave my noggin a shake. Here I was in my comfortable bed, in my comfortable home, with my outrageous terrier at my feet.
Was it really that BIG of a disaster?
Not compared to a lot of all the things going on on this planet and what has gone on with my law practice. Time to get just a weensy little perspective!
Reminds me of that great book I read once and I am often reminded of called The 5 Things We Cannot Change and the Happiness We Find by Embracing Them:
Well, I think this little snafu is that I can accept that despite my best planning things don’t always go according to plan! Also, that, well, life is not always fair.
What I would add here is that things always happen for us, not to us.
Sure, when we run a well-functioning and profitable law practice and business, we have our checklists and we have our strategies, but what happens when life throws you that curveball?
What do you do when you get that inevitable curveball thrown your way?
Here are some ideas:
In this Episode: